What is a Permission Marketing Approach?

Your marketing campaigns can experience more success when you get your prospect’s permission before marketing to them.

The opt-in incentive has to be strong enough to pull your ideal customer into your funnel.

Permission Marketing by Seth Godin is a great book to read on this topic.

Everyone has their own interests.

Compare your interruption marketing and permission marketing campaigns for conversion rate at each level of your market funnel to determine which strategies are most effective for you. Your approach will need to be tested and refined over time.

This information may not work verbatim for you.

So permission marketing has a lot to do with human psychology. People will only do something if they want to do it and most of us don’t like to feel forced to do something.

We want to feel like the power is always in our hands and the decision is up to us.

What is permission marketing?

Permission marketing is about asking first, respecting choices, and sending messages that interest them.

What is interruption marketing?

Interrupting your prospect when they are not expecting you. Interruption marketing is still effective but over the long term it is less effective and it is becoming less effective because of how many people are advertising what they want to sell.

Give an example of each

What to do if no one responds?

Learn, maybe no one wants what you are distributing. Or you need to repackage. Sometimes it can be tough to receive this feedback from the market but it could save you additional time in developing something that people don’t actually want.

Engagement process to attract your ideal audience. And a system to have them “raise their hand” to get to the next step.

Having an understanding of a marketing funnel can also be useful here.

A marketing funnel guides potential customers from awareness to becoming paying customers. It gradually reduces the number of potential customers at each stage. The stages include awareness, interest, consideration, and conversion.

Permission marketing involves getting your customers’ consent before delivering marketing messages. It focuses on building relationships of trust with your customers who at some point willingly provide their contact information and expressed interest in further communication with you.

The relationship between a marketing funnel and permission marketing is seen in attracting and converting potential customers.

Businesses move customers through the funnel stages, while permission marketing enables direct communication with your most interested customers.

By getting permission beforehand, you can deliver more targeted messages, increasing the likelihood of conversion.

Think about top of funnel and bottom of funnel.

Guide your customer through levels of permission through micro-commitments.

It helps to answer these questions when designing your customer journey:

  • What is the next step?
  • How easy is it to get to the next step?

What if no one responds to my tweets?

There is such an abundance of information and a lot of people are competing for your attention.

Don’t get discouraged by find something to learn from this situation.

What do I tweet or write on LinkedIn?

Supercharge your understanding of funnels and permission marketing by reading this post I wrote about Traffic Secrets.


permission marketing is a way to get a higher response rate in your campaigns from a more qualified audience.

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