What is so and why do we use it?
The positives
Agencies have experienced working with different types of clients from varying backgrounds or they have a special type of client that they work with.
The reason you would want to connect with one of these agencies is because their expertises in SEO whether that’s local or global or on page SEO.
They’ll be able to provide a level of expertise to you that you just will not be able to learn in enough time but you can eventually learn it.
SEO does take some time so having someone else responsible for this part of your project can’t open making you focus on what’s more important.
the negatives
other people’s experiences
how expensive is an agency
You want to make sure that you know something about SEO and that way you’re not getting completely overcharged so maybe you want to learn and have a good basis first.
Hiring an expert to help you with this can speed up the results of getting your content ranked and they will also be able to see things that you probably don’t see.
You want to ask them for an SEO audit first to basically verify that they see the same areas of opportunity that you do.
Why Hire an SEO Agency?
Agencies have the experience and the software likely to do a better job faster than what you’re capable of but you should still learn the basics of search engine optimization. And if there’s a guarantee, there’s a chance that you can get your money back if the product doesn’t work for you.
Hiring doesn’t make sense for someone who doesn’t have the capital to support how expensive SEO usually is.
But if you have less time and more money and writing content or optimizing that content is not your expertise then it would be a good idea to weigh different SEO companies for their benefits and then ultimately make a decision and learn from that deal.
how to know if they are doing a good job or a bad job. A cool thing about SEO is the results can be directly interpreted numerically through Google search console or using a plug in like rank math. Your agency can’t lie to you and say everything is doing well if you’re looking at the analytics and your numbers are not increasing.
An agency may also offer you other services that could benefits you at a discount for working with them.
what metrics to measure success on