The Dos and Donts of Email Marketing

don’t spam people

treat people like human beings

give people the option to unsubscribe Here are the dos and donts of email marketing.

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Email marketing is a great way to connect with your customers and promote your business. There are a few things you should keep in mind to make sure your email marketing campaign is successful. In this blog post, we’ll go over some dos and don’ts of email marketing so you can avoid the most common mistakes and set your campaign up for success in the long term.

Do: Keep it Short and Sweet

Your subscribers are busy people, so it’s important to get to the point quickly. And their inboxes are likely already getting spammed, so you will have to be creative.

Write copy that is clear and concise, and get straight to the point. This comes by evolving your copy over time and reading it over out loud to see if any words can be replaced or removed and the meaning stay the same or be enhanced.

The average person spends just a few seconds scanning an email, so you need to make sure your message is understood quickly. Try to keep your emails under five sentences if possible.

Do: Use Visuals

Humans are visual creatures, so incorporating visuals into your email can help capture attention and communicate your message more effectively. Adding images, infographics, or even videos can help break up text-heavy emails and make them more visually appealing and easily scannable.

Just make sure that any visuals you include are relevant to your message and add value for your subscribers.

Do: Create a Call-to-Action

Every email should have a call-to-action (CTA) that informs subscribers what you want them to do next. Whether you want them to visit your website, sign up for a free trial, or make a purchase, make sure your CTA is clear and easy to follow. Include a sense of urgency in your CTA so subscribers understand that they need to act now. For example, “Sign up today and get 10% off your first purchase!”

Don’t: Overwhelm Your Subscribers

It’s important to not overdo the frequency or number of emails you send. Sending too many emails can be overwhelming and cause subscribers to tune out your messages. On the other hand, not sending enough emails can cause you to miss out on potential opportunities to engage with your audience. Find a happy medium that works for you and stick with it. A good rule of thumb is to send one email per week.

Don’t: Send generic emails

Personalization is key when it comes to improving the experience and results of your email marketing. No one wants to feel like they’re just another number on your list. Take the time to segment your list so you can send targeted messages that are relevant to each individual subscriber. This will not only increase the likelihood that your readers will engage with your email, but it will also build trust and create a stronger relationship between you and your subscribers.

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Email marketing can be an effective way to reach new customers and promote your business. However, there are a few Dos and Don’ts you should keep in mind in order to create successful email marketing campaigns. By following these tips, you can avoid common mistakes, better engage with subscribers, and set yourself up for success!

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