The reason we use analytics is because it makes data very clear on what decisions we should make in the future with marketing because data is not emotional and it shows really human behavior but describe in numbers and eventually in charts and visual displays that help us really understand what we can do to tweak and optimize our campaign’s content in platform to get the best result for us in our clients at the same time.
Without marketing data we would just be guessing and making assumptions without having numerical proof of what works on what doesn’t work.
Data helps us to make a decision and to easily convey that information to other people who are interested in learning about improving their marketing processes.