Local businesses are interested in producing more clients and sales within their demographic regions.
Having an understanding of local SCO can be very helpful for this purpose.
Also you can create an influenecr account or blog that collects audience members of a certain local region.
this is zip code marketing and possibly some face to face marketing too.
speak to the businesses and see if awareness or sales is theie primary objective. Usually sales is the promise objective of every business.
but remember no business wants a campaign that doesn’t perform for their bottom line. If advertising with you means more local sales then more businesses will compete for an opportunity to be featured on your blog, site, account, or channel.