Location based marketing involves having a target at campaign and approach for a certain set of zip codes for geographic region.
The googles are likely to be awareness and sales within a concentrated area of the world.
This type of marketing provides a more personalized experience for each customer as they only get ads that are most relevant to them at that moment based on their interests and get positioning.
Their is a growing concern over user privacy and data protection with location based marketing. Chances are it will be more difficult for businesses to identify customers’ locations. Just playing we already have the technology and our phones track our location every where.
its just they need to get permission from the consumer to market to them in this fashion. Otherwise it feels intrusive.
it is low cost and prevents someone who is no one near your offer from getting it. It can build awareness in your community.