A landing page is a website designed to convert prospects into email subscribers. It is typically not a “full” website with multiple offers and links to other pages or websites. It is my hope that you learn something about how to build a landing page that converts.
Landing pages are typically focused on one core product or service which is the lead magnet. And the visitor has the option to submit their info and download the lead magnet or exit the website.
A lead magnet is a freebie that people exchange for their contact information. The lead magnet is created to resolve problems for your target customer. In this article, we will talk about how to build a landing page that converts so let’s get started:
Your visitor reads the copywriting on your landing page before making a decision that sells the benefits and features of the lead magnet. The lead magnet is their bridge to their desired feeling or result if they apply it.
Creating a landing page can take anywhere from 5 minutes to 1 hour depending if you want to be really custom. There are tools available to make the design process faster with presets and templates.
Copywriting is a key component of your landing page including images, visual design, and possibly videos too.
Features of a successful landing page
A successful landing page is an asset to any company or brand. It will collect emails for you as you drive traffic to it.
Landing pages are a part of your funnel to help save you time and simplify your marketing.
Here are some features to create in your landing page:
- Attractive colors
- Simple design
- Great copywriting is what persuades visitors to submit their information in exchange for the valuable lead magnet
- Social proof, if any
The more landing pages you see and study online, the more familiar you will be with their design and purpose.
The purpose really never changes. It’s the copy and the design that will change among the examples you discover.
Let’s talk about creating one…
What are the steps?
- Scout first: Go on social media and find the leaders in your niche. Click their links looking for a landing page.
- Choose a platform you like
- Choose a layout that you like
- Pick your colors or use your brand colors
- Use their templates or start from scratch
- Write your sales copy
- Choose your domain or a subdomain
Decide what info you want to collect, usually, name and email is a good start. And then test your landing page to see if you can submit your info with no issues.
Then check your software to see if it populated your details correctly into your database of emails. If so, verify that you got the first auto-responder email. If all lights are green then your system is working.
Take some time to experience your landing page from your customer’s point of view. It is yours so you probably won’t see any issues.
Ask other people to visit your page and tell you what they think honestly. It can help you further improve your product.
Your landing page should have copywriting which sells the value and the problem-solving benefits of the lead magnet.
How to Build a Landing Page that Converts (Steps)
- Create it
- Test it
- Go Live
Most email service providers like Mailchimp, ConertKit, and my favorite as of now GetResponse have landing page builders that can use on free accounts or trials.
So create an account and see what templates they have available to use. Having a mentor can help you in this space as well as trying other softwares to see what you are most comfortable with. Your first landing page will likely not be perfect and you will need to drive traffic to it to really test its effectiveness.
Don’t try to recreate the wheel here. You can create a working MVP (minimum viable product) of your landing page and improve it over time.
Conclusion
Your landing page is one of the key assets in your marketing funnel. It is your website your prospects see in order to decide if they want the lead magnet or not. Your landing page should be optimized for the mediums you are driving.
One of the most helpful voices in designing landing pages is my friend Mike. You can check out his Twitter page here. If you want to learn more about lead magnets and how they relate to sales funnels, you can read my blog post here.
Leave a comment if you have any questions about lead magnets! Have a nice day.