How to Build a Landing Page that Converts

A landing page is a website designed to convert prospects into email subscribers. It is typically not a “full” website with multiple offers and links to other pages or websites.

Landing pages are typically focused on one core product or service which is the lead magnet. And the visitor has the option to submit their info and download the lead magnet or exit the website.

A lead magnet is a freebie that people exchange for their contact information. The lead magnet is created to resolve problems for your target customer.

Your visitor reads the copywriting on your landing page before making a decision which sells the benefits and features of the lead magnet.

It takes some time to build a landing page if you want to be really custom but they have tools available to make the design process faster with presets and templates.

Features of a successful landing page

A successful landing page is an asset to any company or brand. It will collect emails for you as you drive traffic to it.

Landing pages are a part of your funnel to help save you time and simplify your marketing.

Here are some features to create in your landing page:

  • Attractive colors
  • Simple design
  • Great copywriting – gets people to submit their information
  • Social proof, if any

The more landing pages you see and study online, the more familiar you will be with their design and purpose.

The purpose really never changes. Its the copy and the design that will change among the examples you discover.

Let’s talk about creating one…

What are the steps?

  1. Scout first: Go on social media and find the leaders in your niche. Click their links looking for a landing page.
  2. Choose a platform you like
  3. Choose a layout that you like
  4. Pick your colors or use your brand colors
  5. Use their templates or start from scratch
  6. Write your sales copy
  7. Choose your domain or a subdomain

Decide what info you want to collect, usually, name and email is a good start. And then test your landing page to see if you can submit your info with no issues.

Then check your software to see if it populated your details correctly into your database of emails. If so, verify that you got the first auto-responder email. If all lights are green then your system is working.

Take some time to experience your landing page from your customers point of view. It is yours so you probably won’t see any issues.

Ask other people to visit your page and tell you what they think honestly. It can help you further improve your product.

Your landing page should have copywriting which sells the value and the problem-solving benefits of the lead magnet.

Most email service providers like Mailchimp, ConertKit, and my favorite as of now GetResponse have landing bage builders that can use on free accounts or trials.

So create an account and see what templates they have available to use.

Don’t try to recreate the wheel here. You can create a working MVP (minimum viable product) of your landing page and improve it over time.

Conclusion

Your landing page is one of the most key assets in your marketing funnel. It is your website your prospects see in order to decide if they want the lead magnet or not.

Leave a comment if you have any questions about lead magnets! Have a nice day.

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