A developing entrepreneur will become very wise over time with personal branding. Back when I was networking, I met this guy named Ozeal who is a podcasting legend in Houston Texas. He shared with me this awesome acronym which is BAM. It is simple to reminder and the letters represent the steps you need to turn an idea into income.
Let’s dive in:
BAM stands for..
Brand, Audience, Monetization
What is Personal branding?
Personal branding deals with everything from the identity of the enterprise you’re creating (what it stands for and what it does not stand for) to the type of people it represents and what values are most important to that brand. It is the experience you want people to have and the connection you want people to have.
You create your initial thoughts and over time as your audience and your content evolves so will your brand.
It can be defined and created and throughout the life cycle of the brand, it is improved and redefined to be more core to the people that it is created to serve.
Starter branding checklist
- What your brand stands for
- What your brand experience should be for your customer
A brand is a name, term, design, symbol, or any other feature that distinguishes one seller’s good or service from another seller’s. Brands are used in business, marketing, and advertising for recognition and, to create and store value as brand equity which comes to the benefit of the brand’s customers, its owners, and shareholders. Brands have been around for as long as humans have been selling.
Brand awareness is related to a customer’s ability to recall and recognize brands, logos, and branded advertising. Brands help customers to understand which brands or products belong to which product or service category.
Brands assist customers with understanding the array of benefits offered by individual brands, and how a given brand within a category is differentiated from its competing brands, and thus the brand helps customers & potential customers understand which brand satisfies their needs best.
Brands offer customers a shortcut to understanding the different product or service offerings that make up a particular category. As your brand begins to gain equity and recognition in your customer’s mind.
Most companies work on being “Top-of-Mind” which is when a brand pops into a consumer’s mind when asked to name brands in a product category.
For example, when someone is asked to name a type of facial tissue, the common answer, “Kleenex”, will represent a top-of-mind brand. Wish we could know how much money and energy they spent becoming the top answer. I don’t know any tissue brands off the top of my head other than probably Great Value so Kleenex is doing something right.
Top-of-mind awareness is a special case of brand recall. Brand recall (also known as unaided brand awareness or spontaneous awareness) refers to the brand or set of brands that a consumer can elicit from memory when prompted with a product category
Improve My Branding
Brand recognition occurs when consumers see or read a list of brands, and express familiarity with a particular brand only after they hear or see it as a type of memory aid. Strategic awareness occurs when a brand is not only top-of-mind to consumers but also has distinctive qualities which consumers perceive as making it better than other brands in the particular market.
The distinctions that set a product apart from the competition is/are also known as the unique selling point or USP.
Read to learn more. Observe what appears to be working. Branding is more than a logo. And branding isn’t set and forget.
The expression of a brand – including its name, trademark, communications, and visual appearance – is brand identity. Because the identity is assembled by the brand owner, it reflects how the owner wants the consumer to perceive the brand – and by extension the branded company, organization, product, or service. Here’s a small 4-minute video on branding.
This is in contrast to the brand image, which is a customer’s mental picture of a brand. The brand owner will seek to bridge the gap between the brand image and the brand identity.
Brand identity is fundamental to consumer recognition and symbolizes the brand’s differentiation from competitors. Brand identity is distinct from brand image. Brand identity is what the owner wants to communicate to its potential consumers.
Get feedback from your customers on what they think your brand means.
However, over time, a product’s brand identity may evolve, gaining new attributes from a consumer perspective but not necessarily from the marketing communications, an owner percolates to targeted consumers. Therefore, businesses research consumer brand associations.
Really connecting with your customer and providing them an exceptional customer experience. Your journey won’t start here at first but as you learn and develop your brand more, people will associate your brand and this experience. You can learn more about building a story brand here.
This is all about the psychographics and demographics of the people that the brand is most likely going to be serving on A-day to date bases. It helps if the answer to this is not everyone because the more specific you can get the more targeted and effective your marketing can be over the long term.
Understand your audience on a very deep level. What makes them tick.
Google Analytics or the analytics of whatever platform you use. Building trust, know like, and trust.
The “know like trust” (KLT) factor is a marketing concept that is becoming more and more important. The goal is to get your audience, prospects, leads, customers, or clients to understand and eventually believe in your brand. Simply put, someone first needs to get to know the “you” behind the brand, which in turn drives connection and familiarity.
Focus on audience preferences Examine the priorities, engagement habits, buying behaviors, favored pricing, social media activity, and other details of your current audience for commonalities. Then, use this data to inform or refresh your outreach.
Want to pay attention to habits. Possibly include a brand story too.
This involves the strategies and processes necessary it’s so it’s necessary to take your brand from idea to yeah 2 movements 2 income and usually the income comes from solving problems that your audience is running into you.
This is the phase most people start at when they get an entrepreneurial idea thinking oh I sure could make some money doing XYZ. What are your options?
- Affiliate marketing
- Partnering with a seller
- Creating your own product
The central piece of generating income is providing Value to your audience. A brand is your reputation and it grows over time.
Your goal is to continue to build trust and to distinguish your brand from other people’s brands.
Desired state is important so knowing your dream clients and what they want out of life will be a major piece of why your brand exists.
are a central piece to understanding your brands position and value to this world.
These are the keys to building a solid personal branding strategy. Please let me know what you think of this post with a Comment.